Phil Simondet, communication designer
Herbivorous Hobbit cooking app shown on black smartphone next to bowls of food

Web Design : M Drive Homepage

  • Web Design
  • Split Testing
  • Icon Design
  • Photo Editing

M Drive is a D2C supplements company for men 35-55, focused on holistic men's health solutions with adaptogens, proteins and more. 

I redesigned their ecom storefront home page to increase engagement, conversion and make user-friendly tools more centralized. This included split testing after launch to refine visuals, button designs and CTAs to increase KPIs like lead generation, CTR and time on site.

Accessibility and consistent branding were also key, so I improved text contrast, ensured image alt text, simplified iconography, and brightened the overall UX of the home and other high-traffic pages. 

Index page mocked up in browser window showing user friendly features like quiz and comparison tools
Index page mocked up in browser window showing M Drive being adaptogens plus clinically tested ingredients plus key vitamins
Index page mocked up in browser window showing sports names advocating the brand

Previous home page:

Index page showing previous version with poor legibility, inconsistent branding and confusing content.