Ecom Weight Loss Campaign
As the campaign lead for M Drive I have spearheaded multiple campaign efforts including product launches and this weight loss campaign featuring two of M Drive's bestsellers across multiple channels: social, search, video, mailer, web and email.
This entailed planning a full-funnel customer journey, managing the strategy and refinement meetings, and owning the timelines and various processes to see the campaign from conception through implementation and refinement. I
I was responsible for designing and iterating on a microsite (from wireframing to development in an ecom CMS), web landing pages, digital ads, videos, email flows, and print upsell mailers. I also assisted with art directing a lifestyle photoshoot, influencer/content creator vetting, lead generation, copywriting, and implementing the campaign with a digital agency.
Digital ads for Instagram, Facebook, Google, Bing and Youtube were developed including influencer-generated content I vetted and edited if necessary before posting and boosting. The foundation was static paid digital and a top and mid funnel Youtube paid video strategy.
Lastly, lead gen was a massive part of the campaign and so a robust email flow with various splits and segments was created. Offer emails were highly converting for engaged, bottom of funnel contacts.
